True Greatness Means Being:
The Birth of Split The G
1The Rise of Nationalism
Globally, we're witnessing countries embrace increasingly nationalistic agendas like "Make America Great Again" that prioritize narrow national interests while forgetting we're part of a global community. This shift toward isolationism threatens decades of progress in international cooperation and humanitarian efforts.
2The Human Cost of Funding Cuts
The recent USAID funding cuts exemplify this dangerous shift, severely impacting global health initiatives, especially in Sub-Saharan Africa. These cuts don't just represent policy changes—they threaten vulnerable populations and years of progress in fighting disease, reducing poverty, and building sustainable communities.
3Birth of "Split The G"
This situation inspired our "Split The G" concept—a nonprofit highlighting that true greatness must include being Generous, Gracious, and a Global force for good. We believe these other "G" qualities are essential components of genuine greatness, and that no nation can truly be great without embracing them.
Through the viral "Split The G" Challenge, we aim to raise awareness and funds for communities affected by these funding cuts, while reminding everyone that we're all part of one global community. By partnering with brands like Guinness that have deep roots in affected regions, we can create meaningful impact while generating the awareness needed to drive systemic change.
The Split The G Challenge!
How It Works
Inspired by the iconic Guinness pour, participants attempt to split the G perfectly in this fun challenge that helps restore vital global health initiatives.
Head to Your Local Pub
Watch the magic of a draught Guinness being poured and order your own pint.
Attempt to Split the G
Take a sip and try to create the perfect split through the Guinness logo.
Make a Difference
Your donation helps restore vital global health initiatives that have been put on pause.
Perfect Split!
Donate $5 for achieving the perfect pour.
Imperfect Split
Donate $10 and try again next time.
Challenge 3 Friends
Just like the Ice Bucket Challenge, nominate friends to take part and spread the word.
Our Global Impact
Health Initiatives
Supporting critical health programs in Sub-Saharan Africa that have been impacted by funding cuts.
Global Community
Fostering connections between nations and reminding us that we're part of a worldwide community.
Education & Awareness
Raising public consciousness about global health funding gaps and fostering understanding of international interdependence.
Frequently Asked Questions?
It's a fun, slightly messy (in a good way!) fundraising challenge inspired by the iconic Guinness pour. You attempt to perfectly split the G in the Guinness logo when taking a sip, donate based on your success, and challenge friends to join the fun. Think of it as the Ice Bucket Challenge, but warmer, tastier, and with a mission to restore vital global health funding!
Fun fact: The perfect Guinness pour takes 119.5 seconds according to the company!
It's simple! Perfect split = $5 donation. Imperfect split = $10 donation. But don't worry if your splits are consistently imperfect – practice makes perfect, and every donation makes a difference! The real goal is to have fun while supporting an important cause. Plus, you get to enjoy a Guinness, so everyone wins!
Fun fact: Guinness bubbles actually sink rather than rise due to their unique nitrogen/carbon dioxide mix!
All donations support the Foreign Aid Bridge Fund, an emergency fund designed to help frontline organizations impacted by the U.S. foreign aid freeze. The fund specifically supports high-impact organizations with sustainable business models that have had their operations curtailed. These organizations work directly with communities in health, water, agriculture, education, and humanitarian response.
Fun fact: The original Guinness brewery at St. James's Gate in Dublin has a 9,000-year lease signed in 1759!
Nope! While the challenge was inspired by the iconic Guinness pour, participation is flexible. Non-beer drinkers can use Guinness 0 (their non-alcoholic option), another beverage of choice, or simply donate directly. The spirit of the challenge is what matters – supporting vital global health initiatives while having a bit of fun!
Fun fact: Guinness contains fewer calories than orange juice or skim milk!
Great question! Africa is actually the world's largest market for Guinness beer, with Nigeria being the second-largest market for the brand outside of the UK. Guinness has been brewed in Africa since 1962 and has become deeply integrated into the culture in many African countries. In Nigeria alone, there are currently three Guinness breweries! This connection makes the challenge especially meaningful, as we're using a product that's popular in many of the same regions affected by global health funding cuts.
Fun fact: The distinctive Guinness harp logo is based on the Brian Boru harp, which is now preserved in Trinity College Dublin!
Just like the Ice Bucket Challenge, nominate three friends after your attempt, share your Split The G moment on social media with the hashtag #SplitTheG, and share a link to this site (SplitTheG.org). Tell people why this cause matters! You can also share the fact that every donation, no matter how small, makes a real difference to organizations providing essential services to vulnerable communities around the world.
Fun fact: Guinness is brewed in over 50 countries and sold in over 120 countries worldwide!
Split The G is an independent initiative inspired by the iconic Guinness pour and the beer's cultural significance in regions affected by health funding cuts. While we appreciate Guinness and its role in many communities worldwide, we are not officially affiliated with or endorsed by Guinness. We're just fans with a creative idea for making a difference!
Fun fact: Guinness Foreign Extra Stout makes up 45% of Guinness's global sales, largely due to its popularity in Africa and Southeast Asia!
Still have questions? We'd love to hear from you!
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